SCHUELLER DE WAAL is a design studio based in Amsterdam. The label creates capsule collections and fashion statements in which they express their belief in Fashion as Therapy.
Within their work they are looking to discover relevant ways of expressing this intrinsic fascination in a time where fashion needs to be re-envisioned.
With their collections SCHUELLER DE WAAL investigates relevant alternatives of building a collection, leaving the traditional idea of a seasonal full wardrobe collection behind. For example the idea of ‘one product for one season’ expresses their desire to give a specific design timeless value and build a diverse range over a much longer timeframe.
Building upon the succes of the Classic Ruffle Sleeve blouse, which has been in the collection since the beginning of the label, SCHUELLER DE WAAL focus on their expertise: Shirts and Blouses with a modernist approach to design. A subtle estrangement of classic references, distortion of proportion and reinterpretation of design elements enriches the optimistic garments. Fanatic refinement of construction and finishing of the pieces, is key.
By producing all products locally in the Netherlands and mainly sourcing fabrics from dead stock SCHUELLER DE WAAL aims for less impact on the environment.
Producing every item in limited quantities guarantees for a certain exclusivity.